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Report: How Americans are Spending their Media Time… and Money Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content-traditional TV and otherwise-is changing. (full story) China and US Improve, but Overall Consumer Confidence Fell in 60% of Global Markets Consumer confidence declined in 35 out of 56 markets, according to global consumer confidence findings from Nielsen. (full story) Food Labeling Confusion Weighs Heavily on Minds of Global Consumers According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight. (full story) Year in Sports Advertising: TV Ad Spend Grows to $10.9B National TV sports advertising generated $10.9 billion in revenue last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports (full story) More US Consumers Choosing Smartphones as Apple Closes the Gap on Android According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone. (full story) Consumers OK with Ads… if the Apps are Free Advertisers and those aiming to reach smartphone and tablet users on their devices should look no further than free apps. According to Nielsen’s Consumer Usage Report, 51 percent of consumers say that they are okay with advertising on their devices if it means they can access content for free. (full story)

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NM Incite: Grammys 2012 Buzz Revealed: Rihanna, Adele, and Nicki Minaj Lead their Categories With the 54th Annual Grammy Awards this Sunday, NM Incite looked at over 50,000 social media messages related to the event to see which nominees were earning the most buzz. From the date the nominees were announced, Rihanna’s Loud album is the most buzzed about “Album of the Year” nominee, with 43 percent of related buzz. Nicki Minaj earns the most buzz within “Best New Artist” with over a quarter of buzz; while Adele’s “Rolling in the Deep” earned the most “Song of the Year” buzz. (full story) Doritos’ “Sling Baby” Emerges as Most-Remembered and Best-Liked Super Bowl Ad The Super Bowl showdown taking place during the commercial breaks emerged with a clear winner this year: Doritos. According to Nielsen, the “Sling Baby” ad earned the rare distinction of both the most memorable and best liked ad, while “Man’s Best Friend” also had a very strong showing in the top third of both lists. (full story) Super Bowl’s Greatest Hits: Top 10 Most Liked Ads of the Past Five Years Super Bowl ads are known for generating buzz-and viewers-but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list. (full story) The Super Bowl Investment: Ad Spend Trends Over the Past Five Super Bowls While Super Bowl ads require a substantial investment, they get a measurable bump from their prominent placement. According to Nielsen, ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011. (full story) In India, Google Leads the Smartphone App Race A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene. The tremendous growth of Android since entering India last year has it taking the leadership position in terms of shipments last quarter. A Nielsen Informate panel found smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading … (full story) Case Study: Fisher’s KOMO and KATU-TV Sees Cross-Platform Bump As daily deal and other hyperlocal offerings change the local media landscape, TV station operators like Fisher Communications Inc., an innovative local media company with TV, radio, Internet and mobile operations, are striving to understand their online and offline audience in order to better leverage their content and advertising inventory. Nielsen analysis revealed that for local markets, station websites may contribute added reach to both early and late news broadcasts, and the results are not insignificant. (full story) Reaching Indonesia’s Middle Class While other countries in the region and around the globe have been affected by significant economic uncertainty, Indonesia’s economy is running at full bore, with a rapidly expanding middle class that is now the third-largest in the world. (full story) Consumer Electronics Websites: Microsoft is Most Visited, but Apple has Longest Time Spent Microsoft was the most visited Computer and Consumer Electronics brand in September 2011 with 93.8 million unique U.S. visitors, according to Nielsen’s State of the Media: Consumer Usage Report. (full story)