NielsenWire … May 2012

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Cross-Platform Report: How We Watch From Screen to Screen Consumers are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want. (full story) Overall Global Consumer Confidence Rose in 68% of Markets in Q1 2012 Overall confidence rose in 68 percent of global markets measured, compared to Q4 2011 where confidence increased in 21 percent of global markets. (full story) TV Dramas Account for Most Primetime Viewing, Timeshifting and Ad Spend In the first of a three-part series of insights on how and where consumers access TV content-we look at the viewership and advertising across five traditional primetime genres. (full story) Young, Mobile and Growing: The State of U.S. Hispanic Consumers More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. (full story)

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How US Smartphone and Tablet Owners Use Their Devices for Shopping The vast majority of US smartphone owners have used their mobile devices for shopping-related activities, but when it comes to purchasing, tablets are on top. (full story) Meet Today’s Ethiopian Consumer Although the majority of the population is rural (82%), the urban population is growing twice as fast as the rural and over half of Ethiopia’s population is under 20 years old. (full story) Report: U.S. Media Trends by Demographic Part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic. (full story) March 2012 – Top Online Brands and Sports websites During March 2012, 212 million Americans were active online in March 2012, spending nearly 30 hours on average browsing the web. (full story) Hispanics in U.S. Highly Active on Mobile and Social Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make them one of today’s most engaged and dynamic targets in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report. (full story) Caution Reigns Among Vietnam’s Business Leaders While most countries would covet GDP growth of 5.9 percent, that figure represents a fairly significant slow-down for Vietnam, where high inflation and sagging consumer confidence were the key themes of 2011. (full story) Nielsen Salutes Most Effective Auto Advertisers For the sixth year in a row, leading automakers convened at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards, the only awards program measuring the effectiveness of automobile TV ads. (full story) Infographic: The Digital Black Consumer and Mobile Advertising New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices. (full story) Consumer Trust in Online, Social and Mobile Advertising Grows The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process – either from people they know or online consumers they don’t – has increased significantly. (full story) Video Gamers Eager for New Titles from Familiar Franchises this Year When Nielsen analyzed what console titles gamers were eagerly anticipating for the rest of 2012, many traditional mainstays topped the list. (full story) 2011 Closed with 7.3 Percent Increase in Global Advertising Spend After a boost in ad spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010. (full story)

Nielsenwire – Global News & Insights from Nielsen

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Report: How Americans are Spending their Media Time… and Money Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content-traditional TV and otherwise-is changing. (full story) China and US Improve, but Overall Consumer Confidence Fell in 60% of Global Markets Consumer confidence declined in 35 out of 56 markets, according to global consumer confidence findings from Nielsen. (full story) Food Labeling Confusion Weighs Heavily on Minds of Global Consumers According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight. (full story) Year in Sports Advertising: TV Ad Spend Grows to $10.9B National TV sports advertising generated $10.9 billion in revenue last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports (full story) More US Consumers Choosing Smartphones as Apple Closes the Gap on Android According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone. (full story) Consumers OK with Ads… if the Apps are Free Advertisers and those aiming to reach smartphone and tablet users on their devices should look no further than free apps. According to Nielsen’s Consumer Usage Report, 51 percent of consumers say that they are okay with advertising on their devices if it means they can access content for free. (full story)

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NM Incite: Grammys 2012 Buzz Revealed: Rihanna, Adele, and Nicki Minaj Lead their Categories With the 54th Annual Grammy Awards this Sunday, NM Incite looked at over 50,000 social media messages related to the event to see which nominees were earning the most buzz. From the date the nominees were announced, Rihanna’s Loud album is the most buzzed about “Album of the Year” nominee, with 43 percent of related buzz. Nicki Minaj earns the most buzz within “Best New Artist” with over a quarter of buzz; while Adele’s “Rolling in the Deep” earned the most “Song of the Year” buzz. (full story) Doritos’ “Sling Baby” Emerges as Most-Remembered and Best-Liked Super Bowl Ad The Super Bowl showdown taking place during the commercial breaks emerged with a clear winner this year: Doritos. According to Nielsen, the “Sling Baby” ad earned the rare distinction of both the most memorable and best liked ad, while “Man’s Best Friend” also had a very strong showing in the top third of both lists. (full story) Super Bowl’s Greatest Hits: Top 10 Most Liked Ads of the Past Five Years Super Bowl ads are known for generating buzz-and viewers-but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list. (full story) The Super Bowl Investment: Ad Spend Trends Over the Past Five Super Bowls While Super Bowl ads require a substantial investment, they get a measurable bump from their prominent placement. According to Nielsen, ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011. (full story) In India, Google Leads the Smartphone App Race A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene. The tremendous growth of Android since entering India last year has it taking the leadership position in terms of shipments last quarter. A Nielsen Informate panel found smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading … (full story) Case Study: Fisher’s KOMO and KATU-TV Sees Cross-Platform Bump As daily deal and other hyperlocal offerings change the local media landscape, TV station operators like Fisher Communications Inc., an innovative local media company with TV, radio, Internet and mobile operations, are striving to understand their online and offline audience in order to better leverage their content and advertising inventory. Nielsen analysis revealed that for local markets, station websites may contribute added reach to both early and late news broadcasts, and the results are not insignificant. (full story) Reaching Indonesia’s Middle Class While other countries in the region and around the globe have been affected by significant economic uncertainty, Indonesia’s economy is running at full bore, with a rapidly expanding middle class that is now the third-largest in the world. (full story) Consumer Electronics Websites: Microsoft is Most Visited, but Apple has Longest Time Spent Microsoft was the most visited Computer and Consumer Electronics brand in September 2011 with 93.8 million unique U.S. visitors, according to Nielsen’s State of the Media: Consumer Usage Report. (full story)