Nielsen Wire: A Store in Your Pocket; Five Ways to Drive Innovation and Sales

American and European Tablet Owners More Comfortable Paying for Content
Nielsen looked at willingness to purchase media content among tablet owners in the U.S., U.K., Germany and Italy and found that Americans are the most likely to pay for all categories of media content, except news. (full story)

A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. (full story)

Five Ways to Drive True Innovation and Increase Sales Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space-which requires significant retailer support-can be difficult to achieve. (full story)

Billboard, Nielsen, and digitalmusic.org Launch First-Ever Subscription Services “On-Demand Songs” Chart; Data Enhances Hot 100 Chart Billboard, Nielsen and NARM’s digitalmusic.org announced today the launch of the first-ever subscription services “On-Demand Songs” chart, and that this data will also be included in the Billboard Hot 100, the preeminent singles chart in the United States. (full story)

SXSW Buzz: Integrating Brands in Social TV
Jonathan Carson, Nielsen’s CEO for Digital, kicked off a panel discussion at South by Southwest Interactive conference by sharing the latest insights on how consumers are engaging with television programming via social media. (full story)

What Asia’s Changing Digital Consumer Means for Marketers and Advertising Throughout Asia Pacific and around the world, technological developments, rising ownership of Internet-enabled devices, and rapidly increasing hours spent online is resulting in fundamental changes to the way in which media is consumed. (full story)

Nielsen Wire: Music Sales Up; European FMCG Markets Sluggish; The Evolution of the Circular

Top News

Broken Records: Music Sales for Albums and Digital Tracks up in First Half of 2011 According to Nielsen and Billboard’s Mid-year Music Industry Report, overall album sales, digital album sales, catalog album sales and vinyl album sales all saw increases over the same six-month period in 2010. (full story) Europe’s FMCG Market Remains Sluggish The first quarter of 2011 started off slowly, with nominal value rising 2.3 percent across Europe, a slight decrease from the fourth quarter of 2010. (full story) Browse All About It! The Evolution of the Circular With 82 percent of Americans online, 93 percent owning mobile phones and 155 million using Facebook, access to digital technologies is officially pervasive, yet retailers still spend an estimated 60-70 percent of their marketing budget on printed ad circulars. (full story) Global Ad Spend Up 8.8% in Q1 2011 as Advertisers Increase TV Spend Global advertising rose 8.8 percent year-on-year in Q1 to total USD 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. (full story)

Feedback

More News

Filipino Consumers Spend on Healthy, Convenient Products After a year of solid economic growth, Filipino consumers entered 2011 on a high note: GDP in 2010 grew at the fastest rate in 34 years, unemployment declined and inflation rates were under control. (full story) Vietnam’s Banks Have Room to Grow With inflation and the cost of food, fuel and other basic necessities taking a bigger share of Vietnamese consumers’ wallets, it might not seem to be the best time for the country’s banks to think about expanding. (full story) Play Before Work: Games Most Popular Mobile App Category in US Games continue to be the most popular app category, and according to Nielsen research, 93 percent of app downloaders — those who have downloaded an app within the past 30 days — are willing to pay for the games they play. In contrast, only 76 percent of downloaders are willing to pay for news apps. (full story)